ZEUS International Hotels & Resorts, proudly announces a groundbreaking membership of the Hidden Disabilities Sunflower, becoming the first Greek Group of Hotels & Resorts to embrace this global initiative. This strategic collaboration reflects ZEUS International’s bold commitment to creating an inclusive, accessible environment for both guests and employees in its properties across Greece, Italy, and Romania.
At the heart of this initiative is the Sunflower symbol, a discreet way for individuals with hidden disabilities to signal that they may require additional support, understanding, or time. Through comprehensive training and integration across its hotel portfolio, ZEUS International Hotels & Resorts aims to redefine hospitality by placing empathy, awareness, and accessibility at the core of its guest experience.
“True hospitality is more than exceptional service—it’s about creating spaces where everyone feels seen, respected, and supported,” said Ioannis Vellios, Group People & Culture Director at ZEUS International Hotels & Resorts. “By joining the Sunflower Network, we’re not just enhancing guest experiences—we’re leading a movement that prioritises inclusivity and aligns with our ESG (Environmental, Social, and Governance) values.”
Paul White, CEO at Hidden Disabilities Sunflower, added, “We are thrilled to welcome Zeus International Hotels & Resorts to the global Hidden Disabilities Sunflower program. Using the Sunflower as a tool for disability inclusion supports Zeus’ ESG goals. It ensures accessibility for guests with non-visible disabilities, making travel and adventure in beautiful countries and locations for Sunflower wearers achievable and enjoyable.”
Key Highlights of the Initiative
First in Greece: ZEUS International Hotels & Resorts sets a national precedent by being the first hotel & resorts group to adopt the Hidden Disabilities Sunflower initiative.
Global Implementation: The program will be rolled out across all hotels and resorts in Greece, Italy, and Romania and upcoming future.
Staff Empowerment: Extensive training for all employees to identify the Sunflower symbol and provide thoughtful, personalized support to guests with hidden disabilities.
Commitment to ESG: This membership strengthens ZEUS International’s ESG strategy, focusing on social responsibility, diversity, and accessibility.
This landmark initiative is not just a step forward for ZEUS International Hotels & Resorts but a call to action for the broader hospitality industry in Greece to prioritise inclusivity and social impact. By championing the Hidden Disabilities Sunflower, ZEUS International Hotels & Resorts reaffirms its role as an industry innovator, dedicated to hospitality that goes beyond expectations.
Zeus International Hotels & Resorts
Zeus International Hotels & Resorts, with over 4,000 rooms, villas, and bungalows across a portfolio of 5-star city, resort, and boutique hotels in the Mediterranean and Europe, offers authentic and unforgettable experiences for every guest. From Crete and Halkidiki to Milan, Nicosia, and Bucharest, Zeus’ properties are designed to ensure comfort, quality, and wellness, embodying the core principles of the “Zeus experience” philosophy. Inspired by the rich history of each destination, Zeus International elevates authentic Greek hospitality in both city and resort settings. The group successfully manages, operates, and develops luxury accommodations, earning awards and distinctions as a leading contributor to the Greek tourism economy.
Hidden Disabilities Sunflower
Hidden Disabilities Sunflower is a global program supporting individuals with non-visible disabilities, conditions, and neurodivergence. Since its inception in the UK in 2016, the Sunflower program has expanded its reach worldwide, working with organizations across a diverse range of sectors, including retail, financial services, transportation (with over 285 airports in 30 countries), travel and tourism, education, healthcare, emergency services, and entertainment.
The Sunflower symbol provides individuals with a discreet, voluntary way to share that they have a non-visible disability, condition, or neurodivergence and may need extra assistance, understanding, time, or space. This simple, non-verbal method empowers individuals to navigate their workplace and public spaces with greater confidence and ease, fostering a more inclusive and understanding environment.
As a privately held multinational company headquartered in the UK, Hidden Disabilities Sunflower operates in numerous countries, including Australia, Belgium, Brazil, Canada, Denmark, Ireland, Latin America, the Netherlands, New Zealand, Mauritius, the UAE, the UK, and the USA.
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